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Custom Wheelset Builder

Build Your Front Wheelset
Hubs Rims Spokes Nipples
Build Your Rear Wheelset
Hubs Rims Spokes Nipples

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Wheelset Instructions

More Wheelset FAQ's

Why buy a Custom Built Wheelset from Universal Cycles?

  • All Universal Cycles Wheelsets are completely Hand Built.
  • All Universal Cycles wheel builders have built thousands of wheels.
  • All wheels are trued to within .5mm tolerance for both lateral and vertical movement when they leave our facility.
  • All wheels have less than a 5% tension variance between spokes when they leave our facility.
  • All wheels are laced using Wheelsmith brand Spoke Prep thread lock to ensure longer life.
  • All wheels are shipped in size specific box with a foam strip to protect rims surfaces.
  • All wheels include one extra spoke of each size and extra nipples in case you break a spoke.
  • All wheelsets are hand stressed to minimize any spoke wind-up.
  • All wheelsets are built with the same attention to detail regardless of price.

Please Note:
Price matches and other coupons can not be used on custom wheelsets.

Customer Feedback on our Custom Built Wheelsets

Last July I purchased a custom wheel set from Universal. The wheels were for my wife's bike which is a Mixte. I was going for the old school look so I chose 27" Sun rims, polished, Sturmey Archer rear 8 speed hub, Shimano 105 front hub, DT Swiss spokes, DT alloy nipples in purple. The bike is powder coated blue with some purple components. My wife's favorite color is blue, and my late step mother's favorite was purple. My wife loved the idea of combining the two colors.

You guys at Universal made it so easy to order the wheels. When I opened the box I was impressed how clean, and free of finger prints they were. The wheels were exactly what I ordered. They were packed very nicely and looked like they could be shipped without any damage. Thank you very much!

Al C.

January 30, 2014

Most shops make it a real hassle to get wheels built. Not knowing what it will cost, when it will get done, and what kinds of parts that will be used is often par for the course. To make matters worse, you often have to wait for the "wheel guy" to be in the shop to get it done.

Your online system makes it a dream. Easy to spec, price, and quick! To top it off, the quality of your builds are excellent!

I have had 3 sets of wheels built and have not had they have not had to touch a truing stand yet even after a full season of road racing.

Robin W.

September 05, 2013

I had you build a funky wheelset a few months back. A 32h Disc Chris King front and a 28h Disc White Industries Campy-11 rear on Mavic Open Sports to use on a new road bike with hydraulic disc brakes. These wheels are incredible, and ride like an absolute dream. They are the most solid and confidence-inducing wheels I've ever ridden. Cheers.

Tom S

May 03, 2013

Just received my wheels and couldn't be more pleased. These were the 4th and 5th custom wheels I've ordered from you this year and I thought I would take the time and express my appreciation for the quality of work and timeliness of all the orders I've placed. I also want to give a big thank you to Schmitty for helping me with some questions I had before I ordered the wheels.

Robert A.

November 21, 2012

Received my SS wheel build from you yesterday. What a fine job! This is how I remember wheel building should be. I have had three other wheel sets built up by three different LBS's in the past two years: I will go to UC first in the future. Thanks, again.

Larry D.

July 15, 2012

I decided on Universal to have my winter commuter/cyclocross bike assembled along with the wheels. The wheel configuration tool on their website is well designed and their selection is incredible. I ordered DT Swiss RR465 wheels with Chris King ISO hubs and, so far, with daily commuting, the wheels have been flawless. When deciding on all the components for my bike, Universal was there to answer all my questions and offer advice. I was also amazed at how fast the assembly took as well and they would never hesitate to call if any questions or decisions came up.

Travis S.

December 18, 2011

I had Universal build me a 29er front 20mm American Classic hub / rear DMR 150mm thru axle hub heavy duty wheel set on MTX 33's and it rocks.

In August, I also had them build me an econo free ride wheel set with an American Classic 20mm hub and Azonic 12mm thru axle rear hub along with black Alex DM24 rims. Not a head turner by all means but a very sturdy set nevertheless. The build is tight & clean.

I highly recommend Universal for complete wheel sets because you can order it any way you want at a decent price. Their stock is far the largest on the planet and with these goofy new hubs with different diameter spoke flanges (which your LBS think sucks) that use two different spoke lengths....who in the God's green earth stocks them? Well these dudes do. Order now, fool!

Ernie M.

November 03, 2011


Please pass this on to your wheel builder.

Iordered two sets of wheels last year for a couple of touring bikes we wee setting up. One with ultegra the other with XT hubs. Both used WS double butted spokes and Dyad rims.

We just completed a 2900 mile fully loaded trip across Europe that included 400 miles of unpaved roads and trails and over 500 miles of cobbles and assorted paver block surfacing. The wheels took a beating!

The wheels performed flawlessly. They are as true when we got home today as when we left. Thank you for the excellent work.

Doug R.

September 13, 2011

Another great job on the recent wheel you built - very good work as usual, thanks!

Mark W.

June 30, 2011

Hi Guys,

I Just received my custom wheelset with Hope Pro2 Evo/Sun Singletrack/Wheelsmith spokes and all I can say is WOW! Fantastic job on the build! I am VERY happy!

This was my first order from Universal Cycles and I'm impressed. Not only with the service I got before ordering, but also the fast build/delivery time and the quality workmanship.

Thank you very much!

Jimmy R.

June 01, 2011

I've had two sets of wheels built by UC (the first bike was stolen) and I'm going on about 3+ years on the second set that were built.

They are still running perfectly true despite "my best efforts" to mess them up over about 20,000 miles of road/bike paths as a regular work commuter (140 miles/week).

I wanted long-lasting, high strength wheels and the 36 H Phil Wood hubs, Mavic EX741 rims, Wheelsmith spokes w/brass nipples while HEAVY, have certainly held up nicely over the long miles.


Chris P

April 18, 2011

Received my first wheel build from you today.
- Looks to be a great work, my compliments
- Checked it over well, and though it's not going on the frame just yet, I can hardly wait to get it rolling.
- Liked packaging, all recyclable.

William M.

January 25, 2011

I am very pleased with the wheelset I had made from Universal Cycles. They came true, with out defects, and with rim tape!

John J.

October 22, 2010

Been punishing my hand-built wheels from Universal Cycles on a daily basis for 2+ years and they haven't even been near a spoke wrench since they left the shop.

October 09, 2010

Fantastic wheel Universal strung. I also purchased a Velocity Dyad Rim and DT Swiss Competition spokes. The wheel went on my commute/grocery bike. I was looking for a solid and a friend recommnded Universal Cycles. I couldn't be happier. I commute 38 miles daily and use this bike as a grocery carrier. I have a mile carton on the back and sometimes transport home 5 gallons on water. That translates into 40 pounds plus additional items. The wheel are still true as the day I bought them. I just purchased another wheel to be used on a second bike.

I have no worries about the wheel breaking spokes constantly like I did on the orginal wheel that came with the bike. The wheel is rock solid. Well built.

Thanks Universal Cycles

Phillip M., San Carlos, CA

October 02, 2010

I sent my Hope front hub in to be built into a new wheelset 4+ years ago and I am still riding that wheelset today. Universal's custom wheel build program is very cools and the proces are hard to beat with a very wide selection too boot. One of the guys I ride with likes my wheelset so much he has laid claim to it should I meet my end on any ride I am on with him. If Imitation is the finest form of flattery then surely grave robbing is second.

Jesse B., New Mexico

September 07, 2010

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