Mavic Wheels are proven and tested on the World Cup Circuit, wether it is the lightweight Crossmax SLR disc or the heavy duty Dee Max you know you are getting a reliable, lightweight and strong complete wheelset. Started in 1889 in the French alps Mavic has over 100 years of experience in making rims and wheels that stand the test of time and deliver a product second to none. When you see the yellow logo you know you are getting a quality product. Mavic has been making mountain bike wheels almost from the beginning of the mountain bike movement, they know what mountain bikers do to their wheels and they build them to suit.